Monday, February 13, 2012

CPC vs CPM vs CPA

Popular Forms of advertisement Simply put:
  1. CPC (cost per click): Only pay when your ad is clicked
  2. CPM (cost per impression): Only pay per 1000 people visiting the page of your add

But we have a delimma with the two...honeslty they dont produce good enough results for the advertiser and competitor clicks have been draining peoples budget!

A better way for some maybe:

  • CPA (cost per action): You only pay when the action you desire actaully happens! (Ex. Sign up for your site, purchase a product, leave an email, etc)

For those with a tight budget that really need results this may be a better way! Honestly...where are my tech NERDS...SOME ONE NEEDS TO CREATE A MORE EFFECTIVE WAY!

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